Monday, October 4, 2010

Relish A Celebrity Invitation

First of all, all of us at Relish want to apologize for being gone so long. Thanks to those of you who have asked about us - we are glad to be back to blogging! So - where have we been? Well, it was a very busy (& fun) Summer. We had orders come in for brides from all across the country - some of which we will feature in future blogs. We also had one very cool order for a local client - an event invitation for a very special lady. While we know we live in Nashville, we sometimes forget that means that special people, people we grew up adoring actually live within miles of us. We were reminded of this when we got a call to do invitations for an event honoring the one and only Loretta Lynn.

I grew up listening to Loretta, as my mom and dad loved country music and loved her. I adored her voice, it was so original, so comforting. I remember watching Coal Miner's Daughter (with Sissy Spacek) when it first came out in the 80s. To this day, when I hear her, I think of my childhood and of my mom and I think of all things country music. She truly is an icon! This year, Loretta Lynn celebrated 50 years in country music. 50 years ago, she released her first hit record, I'm a Honky Tonk Girl. Many festivities have taken place this year to celebrate and honor her and her remarkable career. The last big invitation-only event took place at her ranch in Hurricane Mills, TN last weekend (Friday, September 24th) and Relish was very honored to be a part of this special occasion.

Nita Baggott, of the fabulous Nashville Event Planning worked with Relish to create the event invitations, which were sent out to 300 guests, which included Loretta's family (such as Crystal Gayle - whom I also adored growing up), the Nashville elite (such as Tim McGraw, Faith Hill, Marty Stuart and my fave Sheryl Crow), some famous friends (such as President George & Laura Bush) and many media outlets, which covered the event. The invitation was from Relish's Origami line (you can build your own in our iBuilder software) and featured an Antique Gold pochette (self-closing envelope), with Metallic Red paper, layered with white Vellum, all enclosed in a black envelope.

Custom additions were the blind embossed logo on the outside of the invite and the record guest pass inside. Loretta's team wanted to incorporate her first record into the design if possible. They also needed some sort of insert for guests to bring with them to the event as their guest pass. So, we combined these 2 into one very neat insert. We recreated her record art and had the cards die-cut into a record shape. On the other side was a photo of Loretta and the information about the guest pass.

We also worked with our sister company, Kismet Creative Group to create drink coasters (seen below on table) for the event, using the record as well as black gift bags with the logo embossed in gold foil.

We cannot express how honored we were to be a part of this event. It's always a pleasure to get to develop new relationships with great event planners such as Nita (LOVE her and NEP!) and it's great to get good business. But what an exceptional treat when the client is someone you used to sing along to when you were 5 years old! The pleasure was all ours!

If you're not sure who Loretta Lynn is (how can this be?!) or if you love her like we do - visit her website to see just how much she helped shape country music and the impact she had! Also, be watching for a very cool tribute album coming out this Fall! And read about the big celebratory event here at CMT! To see more about the other vendors involved, visit NEP's blog.

So, that's a little bit of what's been going on at Relish. More exciting news coming soon! We will be back to blogging a few times a week. Glad to be back - we missed you guys! :)

1 comment:

jessica said...

How awesome!! This is so cool Steph, one of your invites went to the president! Way to go girl, so happy for you guys!!!